this is 

Uncommon Culture

Uncommon Culture is dedicated to being your go-to source for unique stories on design, lifestyle and culture from across the globe.  Based out of Montreal, we at Uncommon Culture vow to offer our readers energy and aesthetics that directly reflect our own cultural values, giving the artistic hub that is Montreal the attention it deserves.  Cultures of today are unlike those of the past, and that is why we take pride in being the Uncommon Culture.

Tyler Barone, a 25-year-old Mississauga, Ontario native, founded Uncommon Culture in 2016 under the trade name ‘theKickCrew’, a fashion blog catered solely to the ‘sneaker-head’ community. ‘theKickCrew’ saw great success during its operation, including a product-sponsorship from Converse Canada which continued throughout the rebranding.

Soon after the rebrand, Tyler felt the blog had run its course, and was ready to experiment in other areas of the arts. In the summer of 2018, Barone released his first Hip-Hop single onto digital music streaming platforms, and pursued his passion as an independent musician until the summer of 2022, landing himself podcast appearances, viral Tik Tok's and radio debuts on Montreal’s 94.7 HITS FM.

In the fall of 2019, Barone had successfully published 2 articles with the CBC (Canadian Broadcast Corporation), and appeared on a number of radio shows including Montreal’s ‘Radio Noon with Shawn Apel’.

As of January 2026, Barone has completed his Bachelor’s Degree in Communications Marketing Studies at Montreal’s Concordia University, is pursuing a career in eCommerce, and has taken this time to breathe new life into his original passion project:

Uncommon Culture

 The rest of the story begins right here, with you, and we’re elated to have you along for the ride.