Nike's Fight for the Top
2016 and 2017 were no doubt record breaking years for adidas' sneaker industry, however, with the hype surrounding Boost slowly fading away, Nike has been waiting patiently to unveil their latest take on running shoe comfort. Well, it's finally here.
Nike is known for it's unique and inspirational advertisements and their latest is no exception. Nike began their big unveil for their newest sneaker by posting a confusing yet thought provoking photo to their social media accounts (see picture below). The photo featured multiple different cushions such as pillows, memory foam, mattress and even springs strapped together topped off with a mannequin's foot.
Nike then followed that post with the official unveil of their latest running sneaker, said to come out on top of the running shoe game. The Nike Epic React
How do you feel about the latest iteration of Nike Running? Will this re-shape the running shoe trend? Tell us how you feel down below!
